Concept 21 is a global strategy and design consultancy in the footwear industry. We bring iconic ideas to market for our clients by providing a fresh perspective that expands your brand’s potential. We believe that each brand must have its own unique voice, great design is paramount, and commercializing great footwear concepts is an artform.
Extraordinary Footwear.
WHAT WE DO.
Concept 21 has been bring footwear ideas to life for over three decades. Our California office serves as our strategy, design, innovation, and client relation center. We have successfully implemented brand strategies that have seen exponential growth and have designed some of the most iconic footwear products.
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Our global factory network offers our clients exclusive access to a diverse set of manufactures that cater to each projects specific needs. Our headquarters in Southern China allows us be hands on with every step of the process. We excel in quality assurance, factory management, sourcing, project management, and speed to market.
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Concept 21 serves as an outside research and development center for footwear brands and has developed several footwear technologies which we currently represent. Our developers, engineers and chemists have experience commercializing new product innovations.
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OUR CLIENTS.
CONSULTING.
Expert consultation for product improvement and footwear launches.
Concept 21’s consulting services are opportunities to accesses our team of industry leaning footwear developers, designers, and brand strategist. Our leadership team will work directly with you to help significantly improve your product, implement proven strategies, and help launch new footwear concepts.
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TECHNOLOGIES.
Bringing innovative footwear technologies, compounds, and components to life. Weather you are a footwear company with a new technology that needs to be commercialized, or are looking for the next footwear innovation to bring your brand to the next level, we can help. Our latest development is RMAT, a high performance midsole – outsole.
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BLOGS.
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April 12, 2018A Beginners Guide To Choosing The Right Footwear Factory: Why Size Matters
The correlation between factory size and order size....
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November 20, 2017Does Your Footwear Brand Suffer From Fit Issues?
We reveal our top four tips for creating great fitting footwear ...
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November 15, 2017Niche Brands Are A Growing Footwear Trend
What are the top niche brands and what impact are they having on the footwear industry...
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November 2, 2017Brand’s Future Relationship With The Customer
What you need to know about how the customer's relationship is changing with footwear brands....
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