About Concept 21


Concept 21 is a global strategy and design consultancy in the footwear industry. We bring iconic ideas to market for our clients by providing a fresh perspective that expands a brand's potential. We believe that each brand must have its own unique voice, great design is paramount, and commercializing great footwear concepts is an art form.

Under the leadership of Brent James, an industry expert with 40 years of experience, Concept 21’s speciality is in our ability to turn ideas into reality. Having worked with the top brands in the industry, we strive to produce your customers favorite shoe in their closet.  Here are some of the brands we have worked with:

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Summary Presentation

The Consumer Trend Reports provides critical insights for industry professionals who market, develop, design, or sell consumer goods. This report  will provide you with the necessary information to make informed decisions in this demanding market. 

 Created by Brent James, a 40 year veteran in the footwear industry, this report is packed with insights and researched that will help industry professionals grasp the big picture. 


Note: This report was originally created in Nov. 2015 to help brands build strategies for 2016 and beyond. We have found that many of the topics in this report are still relevant and useful for future planing. 

Featured in the 50 page report, readers will find:

  • 4 chapters that dive into consumer trends
  • Comprehensive summaries after each chapter with key takeaways clearly outlined
  • List of resources to to reference for additional reading 
  • Statistics and graphs that outline the major trends
  • Perspectives and insight into this changing industry



“I have know Brent for 25 years, and have the highest degree for his respect for his work in the footwear industry, especially in athletics. Unlike others, he combines an incredible ability to build shoe from scratch, yet gets the big picture and strategy better than anyone than I know in the industry.”

-Michael Fine
NorthStar Management Partners, LLC
Former Senior VP At Payless