Top brands continue to drive performance as a guiding principle yet millennials, who mainly do physical activity for fitness, don't really care about cracking the two hour marathon or summiting K2 millennials. For them it is all about maximizing fun.
4 tips to creating great fitting footwear.
There is a strong disconnect between legacy brands and the generation that possess the most buying power in history – Millennials. Brands are also facing an additional strain caused by the goliath, Amazon, who, in more and more industries is being cited as the destruction of established brands and retailers. So, who is winning? Niche brands. Or at least the feeling of a niche brand
The footwear industry is long overdue for massive change in many aspects of their business model. We take a look the customer's relationship with brands, a growing differentiator in the industry.
A look at why versatile footwear is a grow trend and how a few brands are embracing it.
Having a clear understanding of this is essential to building a strong brand that connects with customers. In today’s world, there is no tolerance for weak brands. Over the years we have seen some epic brands get buried in the noise as a result of reacting to market trends...
It all started with an urgent email from the top executives at Anta, China’s largest athletic company. They had a new opportunity that would put their brand in the international spotlight and wanted Concept 21 to make it happen.
Brent James, Founder and COO, shares his thoughts on the recent move into Concept 21's new headquarters and the future of the company.
A sample from our first chapter of the 2017 Footwear Impact Report.
The most overlooked aspect of shoe making explained.
Has the performance of basketball shoes been compromised by style? Is the low top trend really good for basketball players, and why isn't performance central to basketball shoes? Join us as we take time to reflect.
With the recent series of bankruptcies of major retailers and the rising popularity of online shopping, what will come of the brick-and-mortar retail space? We see an opportunity for serious disruption in this space and would like to share some of our more wild ideas.
With the recent release of several production shoes featuring 3D printed components, I have been asking myself if this is really the future of shoes. In the spirit of inquiry, lets pull back the veil and see what this is all really about.
How adopting a beginner's mindset allowed us to create innovative apparel concepts for Salomon in the 1990's. We share our learnings on how we pushed the boundary of conventional thinking.
An exclusive insight into how to create unique design concepts. Join us as we share our design process, and how we utilize inspiration to spark creativity.
It is finally happening. After much anticipation, I believe we are now truly entering a new chapter in footwear design.
Designers can at times find themselves with a major creative block. Unfortunately this happened to me while designing an elite NBA athletes shoe. With time running out I recount how I found inspiration at the last minute and the steps I took to get the breakthrough idea.
This week we take a trip down memory lane as I (Brent James), share some of my insights into what made Nike so successful in the early days.
There is no question that the biggest trend in apparel and footwear today is athleisure wear. We have provided a brief overview of the key components to keep in mind when producing footwear for this trend.
Everybody has their favorite, go-to pair of shoes that they can always depend on for functionality and style. What is the secret formula to creating this shoe for your brand? In this article, we outline the top four elements to prioritize when designing an epic shoe.
Having your voice heard in the market can be challenging. We have shared a few exercises we conduct with our clients to help them understand the competitive landscape.