Working With Brands To Make Extraordinary Footwear


Concept 21 is a global strategy and design consultancy in the footwear industry. We bring iconic ideas to market for our clients by providing a fresh perspective that expands your brand's potential. We believe that each brand must have its own unique voice, great design is paramount, and commercializing great footwear concepts is an artform. 



Client Logos33.jpg



We Are More Than Just An Agency 


We are instigators of inspiration who utilize our deep understanding of the market and its consumers to provide world-class strategy and design for our clients. As footwear alchemist, we are passionate about building excellent product. Our goal is to turn impactful concepts into reality. Here is how we do it:



Brand Strategy

Where Iconic Brands Are Born

We guide our clients to create their unique voice in a crowded marketplace. A strong brand image and voice are critical key differentiators that sets your brand apart from others. Concept 21 works with individuals, teams... Continue Reading →

Trend Forecast

Consumer Insights

We provide in-depth analysis of footwear trends and high-level consumer trends for our clients. Information contained in Concept 21 trend reports is essential for quickly understanding market trends, developing product.... Continue Reading →


Iconic, Timeless, Impactful 

We design footwear that connects with people on an emotional and functional level.  Our concepts, design and products reinvent categories and brands our clients emerge as leaders in the industry. Great iconic design is our passion...Continue Reading →



Where Ideas Become Reality 

We move products to market quickly and efficiently by leveraging our 40+ years of experience building footwear and our exclusive relationships with manufacturing facilities and suppliers. Taking concepts off the page and creating... Continue Reading →


Where Quality Is Delivered

We fulfill production needs for our clients through our extensive partnerships with factories and suppliers across the globe. Matching the right manufacturer to serve our clients needs is essential to producing successful product...Continue Reading →

Distribution Logistics

Factory To Your Customers

We offer logistics services to ensure shipment of product from factories to dock to clearing customs and delivery to distribution centers. Our internal team has the knowledge and relationships to ensure shipping product...Continue Reading →

Delivering Excellence Since 1982


At Concept 21, our passion for footwear runs deep. Established by pioneers of the industry, the consultancy was founded on delivering breakthrough concepts. Innovation, creativity, and inspiration are some of the principal tenants that Concept 21 delivers through their creative department. Coupled with a team in China responsible for making these ideas a reality, Concept 21 has the extensive relationships, experience, and abilities to bring any footwear project to life.  Learn More →