The Executive Summary Of The Industry
This report applies 40 years of industry experience into a document that focuses on the current trends of the athletic footwear industry. Unlike other trend reports that are purely fact based, the 2017 Impact Report by Concept 21 provides a perspective that executives, managers, and sales reps can put to practical use.
For Industry Professionals
This report is created by industry experts for industry experts. Unlike larger trend reporting companies, our report is exclusively for the footwear industry. Footwear is what we do.
The Insights You Need
There are tons of reports out there that will give you the facts. We find that facts can’t tell the whole story and is why we have positioned this report to be a healthy blend of facts and industry insights.
Applied To Real Brands
We have created these reports for over a decade with the intent to use the information to help our company make good business decisions for our clients. Now this report is available to you.
The Footwear Impact Report provides inspiration and insights, for industry professionals in athletic footwear. This report will provide you with the necessary information to make informed decisions in this demanding market. With the athletic industry going through a major shift, there has never been a more important time to stay informed. The report focuses on the sports consumer and how to best, design, manufacture, market, and sell to them.
Featured in the 45 page report, readers will find:
- 5 chapters that dive into how trends are impacting aspects of athletic footwear brands
- Comprehensive summaries after each chapter with key takeaways clearly outlined
- List of resources to to reference for additional reading
- Statistics and graphs that outline the major trends
- Perspectives and insight into this changing industry
- A comprehensive conclusion by the Founder and CCO of Concept 21
"The C21 Trend Report is a welcome whack on the head for a small growing brand that is swimming hard to keep up with growth. Between trips to Asia, visits to National Accounts and supporting employees and customers it is often hard to look up and think about the future. C21 helps us to open our eyes, and our minds, to the future. It is a roadmap to opportunity."
CEO At See Kai Run
“I have know Brent for 25 years, and have the highest degree for his respect for his work in the footwear industry, especially in athletics. Unlike others he combines and incredible ability to build shoe from scratch yet gets the big picture and strategy better than anyone than I know in the industry.”
NorthStar Management Partners, LLC
Former Senior VP At Payless
"The Impact Report is an executive summary for the industry. Sales reps, retailers and executives will find this report to be valuable. The report synthesizes facts and brings out the pertinent information. It’s a perfect blend of published facts and Brent's perspective of the industry."
Owner of Evergreen Innovations, LLC
Employee at Nike for 31 years
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Clients Concept 21 has worked with: