Services

We Are More Than Just An Agency

We are instigators of inspiration who utilize our deep understanding of the market and its consumers to provide world-class strategy and design for our clients. As footwear alchemist, we are passionate about building excellent product. Our goal is to turn impactful concepts into reality. Here is how we do it:

Brand Strategy

Where Iconic Ideas Are Born

We guide our clients to create their unique voice in a crowded marketplace. A strong brand image and voice are critical key differentiators that sets your brand apart from others. Concept 21 works with individuals, teams and brands to help them identify the essence of their brand, accentuating the best qualities by crafting a detailed a branding strategy to achieve the brand and business goals.

Whether your company is just emerging or is a mature brand seeking new inspiration, Concept 21 guides teams and companies to clarify their brand vision, brand mission which is the launching pad for creating breakthrough products. We believe in brand authenticity, owing a unique point of view, and evoking passion.

Trend Forecasting

Consumer Insights

We provide in-depth analysis of footwear trends and high-level consumer trends for our clients. Information contained in Concept 21 trend reports is essential for quickly understanding market trends, developing product, educating and inspiring design and strategic decisions.

Creating and building iconic and exceptional product starts with the understanding of consumers mindsets, new ways of thinking, emerging technology and social movements. During our creative process we recognize the impacting factors and interpolate them into design. Our trend reports help highlight unmet needs in the market, inspiring new and meaningful opportunities.

 

Design

Iconic, Timeless, Impactful

We design footwear that connects with people on an emotional and functional level.  Our concepts, design and products reinvent categories and brands our clients emerge as leaders in the industry. Great iconic design is our passion.

We live and breathe that design is not exclusive. Our team works with each client to meet their specific needs.  Whether utilizing a company’s internal design resources and / or working with Concept 21’s exclusive network of top design talent. We collaborate creating and developing breakthrough concepts.

Development

Where Ideas Become Reality

We move products to market quickly and efficiently by leveraging our 40+ years of experience building footwear and our exclusive relationships with manufacturing facilities and suppliers.

Taking concepts off the page and creating tangible artifacts is where the magic happens. It’s an art, not a formula. We pride ourselves on our ability to move quickly, dramatically reducing the time from concept to delivery. We have consistently designed, developed and produced footwear in 6 months. Each step of the development process is critically evaluated leveraging our deep knowledge in footwear.  Our experience and our development process minimizes the need for multiple iterations reducing supply chain time and costly mistakes.

Production

Where Quality Is Delivered

We fulfill production needs for our clients through our extensive partnerships with factories and suppliers across the globe. Matching the right manufacturer to serve our clients needs is essential to producing successful product. Our dedicated staff domestically and internationally ensures the best quality as they oversee the entire production process.

Manufacturing is a complicated process that can be cumbersome. We utilize our years of experience to make producing product as seamless as possible for our clients.

Distribution Logistics

From the Factory To Your Customers

We offer logistics services to ensure shipment of product from factories to dock to clearing customs and delivery to distribution centers. Our internal team has the knowledge and relationships to ensure shipping product from overseas is worry free for our clients.   Concept 21 team has the in-depth knowledge and understanding to address each client’s particular needs.