Type in “Pharrell Williams” on Google, and the top two searches that show up are “Pharrell Williams Age” and “Pharrell Williams adidas.” The never-aging icon has been able to make a positive impact in numerous industries for years, and one of his recent ventures brought more money into adidas than any other previous shoe has done in the history of the company. Williams and adidas originals sold 15 million pairs in 2015 with the Stan Smiths, becoming a billion-dollar business.
The adidas NMDs has been one of the hottest releases this year, and will most likely continue to rise in popularity. Almost every colorway released instantly sells out, and the consumers’ demand for this shoe will stick around for a while. The NMD has aspects that every sneakerhead is interested in: historic reference, comfort, and versatility—it’s a perfect blend of technicality and fashion. With Pharrell Williams cosigning this shoe, it’s bound to make a statement in the footwear world.
Recently, adidas has been propelling forward with tremendous energy behind the brand: The Yeezys was a great marketing feat that put the 3 stripes back on to the streetwear radar, the Ultraboost was an all-around customer favorite from different segments in comfort and versatility, and now combining elements of both into Pharrell Williams’ upcoming shoe. The “Human Race” NMDs will be made with a sock-like knitted upper that has been immensely popular in both streetwear fashion and sports, rope laces attached to the midsole, and added blocks on the boost sole to provide an extra layer of stability. This NMD takes design cues from three historic sneakers in the adidas archive and combines it with Pharrell Williams’ unique sense of style and influence to share a positive message about the unsettling times we’ve been experiencing as a society.
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