As footwear technology reaches maturity, the performance of basketball shoes are at an all time high. While legacy styles like the Jordans remain relevant in the streetwear scene, consumers are demanding more out of the available technical product selections. The continuation of re-releasing old products like the Air Force 1’s or Dunks will grow irrelevant, and if brands truly want to distinguish themselves from competitors, their products need to feature new innovations in not just comfort and performance, but design as well.
This week, we’re taking a look at the Crazy Explosives, a basketball shoe that stands out from the rest. Not only does it feature a primeknit upper, it’s the first mid-cut shoe with a full-length Boost sole. The Boost technology was one of the main contributing factors in bringing adidas back into the spotlight, and it’s basically thousands of foam pellets, AKA energy capsules, delivering high energy return back to its user. Additionally, the shoes come with an energy enhancing roll-cage on the side to provide stability, and a brand new traction design for outstanding grip. Through the combination of excellent performance reviews and unique design cues, this shoe will make a statement, on or off the court.
In consumers’ minds today, basketball shoes are no longer just about grip, lateral support and cushioning, but mostly focuses on the style of the shoes, and this is a shoe that tells its own story. The Crazy Explosives will take adidas to a whole new level.
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