Top brands continue to drive performance as a guiding principle yet millennials, who mainly do physical activity for fitness, don't really care about cracking the two hour marathon or summiting K2 millennials. For them it is all about maximizing fun.
4 tips to creating great fitting footwear.
There is a strong disconnect between legacy brands and the generation that possess the most buying power in history – Millennials. Brands are also facing an additional strain caused by the goliath, Amazon, who, in more and more industries is being cited as the destruction of established brands and retailers. So, who is winning? Niche brands. Or at least the feeling of a niche brand
The footwear industry is long overdue for massive change in many aspects of their business model. We take a look the customer's relationship with brands, a growing differentiator in the industry.
A look at why versatile footwear is a grow trend and how a few brands are embracing it.
Having a clear understanding of this is essential to building a strong brand that connects with customers. In today’s world, there is no tolerance for weak brands. Over the years we have seen some epic brands get buried in the noise as a result of reacting to market trends...
It all started with an urgent email from the top executives at Anta, China’s largest athletic company. They had a new opportunity that would put their brand in the international spotlight and wanted Concept 21 to make it happen.
Brent James, Founder and COO, shares his thoughts on the recent move into Concept 21's new headquarters and the future of the company.
A sample from our first chapter of the 2017 Footwear Impact Report.
The most overlooked aspect of shoe making explained.