What to significantly elevate your brand? We help to identify and execute strategies to make your brand an innovation leader.
Concept 21 works with key stakeholders to implement breakthrough product strategies. This can include: a complete refresh of a brand’s product line, making critical adjustments to the business model, suggesting cultural changes inside the organization, and/or developing innovative products that truly set a brand apart. Additionally, we help brands increase their speed to market by implementing our rapid product development practices.
In our work with Sanuk, we helped them develop an entirely new type of footwear category, the Sidewalk Surfer. This part-sandal/part-shoe helped differentiate them from other surf brands, cementing them as a leader in their category.
Related services include – Innovation portfolio creation, business model innovation, disruptive product ideation, development and commercialization and product innovation.